For me as a european consumer, the low Dollar (or: high Euro) is a good thing. Particularly when travelling to the U.S., or buying American consumer electronics.
For Apple, as a big company with complete control over it’s retail prices, the low Dollar (or: high Euro) is a good thing. Particularly when the conversion rates sneak up on the consumers and you “forget” to adjust your 1-to-1 Euro-to-Dollar conversion in your stores. Time to wake up the European Apple consumers.