The past week, I’ve heard some collegues talking about tweaking websites so that they will show up in Google search results. A lot of people actually try to figure out how to “fool” the Google search engine, and actually make a living writing books about it. The strange thing is, that a lot of people want to be the “I feel lucky” link in Google even when the search query hasn’t got anything to do with the content they’re providing.
It’s actually a funny discussion, because this behaviour which “makes use” of the system, actually breaks it. Suppose a lot of people figure out how to get this done. Now, whenever you use Google, your first page of search results will actually contain stuff you’re not looking for. After a few tries, you’ll get tired of this and start using a different search engine.