I am certainly not the first, nor the last to congratulate you with your new position at Apple. I’m sure there will be many great things to come for Apple and it’s customers.
Apple has become the doctor that doesn’t fix the pain, but cures the illness and improves our daily digital lives. Please make sure Apple keeps it’s focus, perseverance and good taste in the endless search for true quality.
Tell Steve and Jony I said hi, and keep up the good work. If there’s anything I can help you with, you know how to reach me 😉
Cheers,
Rolf



Quite often I am amazed at people’s ability to miss what looks obvious to me. Not only the small things like cleaning up when you spill coffee over the floor, or washing your hands when you get off the toilet, but also bigger things. Like the silly “solutions” to the world’s pollution problem for example.
Stephen needs a new car. Being dilligent and a car lover, he takes the time to write down all criteria for a great car. When he finishes the list, he notices that the only car matching all his criteria is a Ferrari. Well, he always loved a Ferrari so that makes sense. To make things more realistic he adds another criteria, called “price”, and starts looking for alternatives.

