An informative article for webshop owners this time, all about how to make people blog about your company. Everything you need to know about online customers, the power of the internet, and how good old moral values still work and can be leveraged to your advantage. Or not.






Stephen needs a new car. Being dilligent and a car lover, he takes the time to write down all criteria for a great car. When he finishes the list, he notices that the only car matching all his criteria is a Ferrari. Well, he always loved a Ferrari so that makes sense. To make things more realistic he adds another criteria, called “price”, and starts looking for alternatives.